2011/07/08

On the NOTW closing

Opinion:
Firstly, NOTW closed not because of a twitter campaign etc but because the brand became tarnished when previous scurrilous (illegal) activities eventually came to light.

Once that happened, advertising revenue was going to vanish and print media needs that as it's life blood. The choice was to keep running at a huge lose or close.

I don't doubt that some element of parent company/owner brand management/protection influenced the decision too.

However, the real news will be how and why did the met police fail to follow up on the significant evidence they had for years until left with no choice. Once that story comes out, I'm sure some very big names and influential people will find their time pulling the strings will reach an end...leaving the corrupt influence in the hands of another set of people who may be even worse but will at least be more careful - for a while at least.

Cynical? Me?

- Posted using BlogPress from my phone

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